Instructor: Pamela J. Walaski, CSP, CHMM, JC Safety & Environment, Inc., Pittsburgh, PA
Description: It's no longer a matter of whether an organization should consider the use of social media to inform audiences during a crisis, but how. This presentation will explore the use of social networking to deliver effective crisis messages. Topics include developing a Social Media Policy, determining platforms to use and critical errors that can derail the best laid "tweets".
Level: I A